Riot Games know a little bit about appealing to gamers. After all, 100 million of them play their game League of Legends.
This week LoL celebrated its 10th birthday and marked the occasion with a string of announcements.
With new games, big updates and even a TV show, the company is hoping to stay relevant for the next 10 years.
And the company's boss Nicolo Laurent told Newsbeat the best way to do that is by staying true to their roots.
"We're making games for players who see gaming as a meaningful life pursuit, we don't make games for casual gamers," he told us.
"That's the reality, next for us is making games in different genres.
"At the end of the day, we're going to make games for the people who make the time to play them.
"People who invest in them, learn them, cosplay them and compete in them - that's who we are as gamers and we want to make games for that type of player." #games#gaming#gamer#game#ps#videogames#playstation#xbox#gamers#fortnite#memes#fun#xboxone#pc#n 2019-10-19